New Bratz Masquerade Dolls Commercial Too Sexy

Obviously you know my standpoint on little girls being seen as objects of anyone’s lust from my post Bikini Babes In that post I talked about how some children’s swimwear showed off way too much skin with itty bitty revealing bikinis. Now, the infamous Bratz Dolls are cannon-balling back into the suggestive-but-we-dont-really-care-because-we-know-that-we-can-make-a-lot-of-cash pool, and as usual causing controversy with their latestBratz Masquerade Dolls commercial.

While watching a kids television show with my girls, this Bratz Masquerade Doll commercial appeared, and I honestly could not believe my eyes. Take a look and see if you notice anything that may be questionable to you…

Here’s what I imagine the MGA Entertainment marketing meeting was like:

Marketing Team:

“Girls in bustiers check, bra straps showing check, loads of makeup check, short skirts check, 4 inch heels check, boys ogling them check, perfect!:

“Yes it is, but what age do we market this toy to?”

“Hmmm, how about 6 to 10 year olds?

“That sounds about right. Oh and it’ll be great if 2 to 4 year olds can see it on TV too, they are our future target market you know!”

Everyone knows that 6 to 10 year olds should want to wear scandalous clothes, and be objectified by boys to have fun at a masquerade ball, right?!?! Maybe they don’t know that, but perhaps it’s because their mothers never let them watch Moulin Rouge. Because if they had, they would know that it is perfectly normal to dress that way, see:

Now the dolls themselves aren’t as risque as the commercial, {don’t get me wrong though, they do come complete with their own, typical Bratz controversy}, but what are most little girls going to see first….the commercial. Again, I had to speak my peace and share my disgust with this commercial and the dolls in general. Wasn’t there any way Bratz and MGA Entertainment could have done a tasteful commercial for these less than wholesome dolls?

Marketing Team:

“Wholesome”, “Tasteful”, could you elaborate, we’re not quite following you on this one.

Sound off: What are your thoughts on the commercial?

Cindy says: October 10, 2011 at 7:05 AM

I hadn’t seen the commercial, but I long ago resolved that there were to be no Bratz dolls in my house. They cross a line of modesty that I wouldn’t allow my own girl to cross, so why would I? I was just discussing this with my husband yesterday. I’d noticed that some of the stuff you see on the Disney channel (Disney!) is beyond the pale for what children should be watching. No 13 year old should be dressing up and wearing makeup and shaking her booty the way those girls do. I guarantee you no good mom would let her kids out of the house dressed that way, but there they are on TV and in the toybox, looking like little streetwalkers. I’m amazed at what corporations can get away with. Parents really ought to be paying better attention.

Sarah Trevino says: October 10, 2011 at 9:38 AM

I made the decision to not have Bratz dolls around here either. As for the commercial, the kids in it are certainly NOT 6 – 10 years old. My oldest girl (4) knows exactly why to not ask for Bratz dolls. She actually saw this commercial and said “Oh, they’re Bratz. Not appropriate.” But in defense, I agree with the above comment as well. Most movies for kids have undertones that are not appropriate. Imagine if my husband decided to go into my daughter’s room and completely destroy all her stuff while she begged him not to (King Triton). That is emotional abuse. Or promoting kids to defy their parents (most childrens movies). Even Enchanted falls to the lesson of waiting for a man to “save” you. The exact idea that it initially parodied.

Jennifer Bullock

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