Fresh Market Charlotte Refresh

December 20, 2016 No Comments »
This is a sponsored post, however all opinions expressed in this post are my own.

Before last week I had never stepped foot inside The Fresh Market grocery store. With the amount of competition in the Charlotte area amongst the grocery stores it’s easy to choose a chain and stick with it, even if it means sacrificing some things. I know some families will give up quality produce for being able to have a one-stop shopping experience, and I know others who will go to several stores to save the most money. With The Fresh Market’s new features shoppers can enjoy having their most important grocery needs met.

The Fresh Market recently enhanced its shopping experience in several Charlotte area stores.  Along with introducing a new logo, they’ve also lowered prices, and they have also increased product offerings to better serve customers.

I was able to meet with one local manager, who told me about all the recent changes and what to expect from The Fresh Market with the addition of so many great products.

It’s clear that fresh fare remains top priority, {it is of course named after freshness}. The Fresh Market offer an impressive selection of produce, meat, seafood and products from local farmers, and also high-quality items simply sourced from the best providers across the globe. I found out that they wrap and butcher their own meats, and if you’re a chicken lover their $2.99/lb chicken thigh Tuesday is now available at that low price every-single-day.

Stores now provide a larger variety of local offerings throughout the store. As you browse the aisles these items are clearly labeled and easy to spot, great for quick shopping trips. Local produce from farmers across North Carolina {Scott Farm and Lively Orchards} are displayed prominently in the store as well.

In perhaps the most dramatic change, shoppers will now find 1,300 everyday grocery essentials including baby, pet and household cleaning products to supplement the premium, gourmet and specialty items customers have come to love. Expanded product offerings at stores and optimized grocery space accommodate an increased selection of grocery and household items. The Fresh Market has also lowered prices on hundreds of items across the store making shopping both more convenient and budget-friendly.

If you’re looking for a quick bite or heading out for your lunch break, you can now find a new variety of freshly prepared, salads, entrees and wraps.

Select stores feature a new, dedicated sampling stations to offer shoppers the chance to taste flavors from across the store, including the weekly dish from the signature Little Big Meal program.

I personally love the Little Big Meal program where shoppers can easily pick up that week’s featured ingredients conveniently located at the station and whip up a delicious meal at home. Here’s an example of their current offering during my visit:

In addition to all the other great changes, The Fresh Market now offers a more comprehensive destination for health and wellness products with its new Mind & Body department {at select stores}. These areas feature a selection of over 3,300 vitamins, minerals and supplements, as well as a specialist to answer customer questions and offer recommendations.

I personally was very thankful for the clear signage that is present to guide shoppers with dietary restrictions or food allergies. These items include 1,600 organic items, 850 certified gluten-free items and 1,900 certified non-GMO items. I was impressed by how many gluten-free items they offer including many that I had never seen before.

 

The specialty grocer will continue rolling out refreshed stores across the country so make sure you visit a nearby location and take advantage of the great changes!

“The refresh of our stores will place an emphasis on delicious fresh fare, convenience, and health and wellness options,” said Rick Anicetti, president and CEO of The Fresh Market. “The company is investing in what our customers love most about The Fresh Market, while adding new categories requested by our shoppers. We look forward to offering the Charlotte community those special products they always enjoy at The Fresh Market, while adding more options to ensure they can experience extraordinary eating experiences more often.”

Be sure to check out The Fresh Market website for updated deals, specials, recipes, cooking tips and more.

With the level of care that goes into customer satisfaction and the clear regard for their shoppers as seen by the changes to so many aspects of the store, The Fresh Market is definitely a grocery store that is now on my list and I hope that you will consider checking out a location near you, to see how they’ve changed, like me, you may be pretty impressed.

 

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